Digital Update 2

Latest update on digital marketing. This blog includes the latest learning from our projects working with customers. Please call 01288 345228 or email if you have any questions about any of the information contained in this update.

Google Ranking Update – Penguin 4.0

In September 2016 the Google 4.0 algorithm update took place.

Google UpdateIn recent years Google has continued to target link popularity, or rather the websites that are trying to cheat this process. If you have ever paid for multiple links to be set up to your website, this could affect you.

As an example, when the Penguin 2.0 update was installed a few years ago, we met a business that had one third of its traffic wiped out over night and that business (equivalent to £400,000) was never regained.

It is important that you check changes to ranking at regular periods! We now offer SEO tracking reports using the SEM Rush analytical software (email for more info).

The latest update introduced real time changes to ranking if offending pages are discovered and targets spam as a tactic.

Hootsuite Launches YouTube Management

The growth in popularity of social media scheduling continues. After introducing advance posting on Instrgram, Hootsuite has now done a deal with Google to allow auto-posting to YouTube.

Business Tagging on Facebook

A simple one which can generate great results. In October, we were asked how you can tag businesses in Facebook posts, similar to how you can name individual friends in posts to your personal timeline.  Since Facebook introduced usernames for their business pages (have you claimed yours yet?), you can do this by adding the @ symbol to start of their business user name. It’s not a new thing, but definitely worth knowing.

This method underpins networking on Facebook.

Twitter Axes Vine

Vine AxedWe expect many of you don’t actually use the social media platform Vine. Of all the businesses we have worked with only a handful were using Vine to send out marketing messages. This platform was used predominantly by a demographic of people aged 16 to 24 years.

However, for those that do have a bank of video posts uploaded to Vine, the main message is that Twitter is not planning to delete this material, it will remain on a website for retrospective use. The real story here is the continued pressure on Twitter financially, as Instagram continues to eat into its audience. If you have not already done so, we believe you should be uploading regular content to Instagram. If this platform is new to you, at the very least you should claim your user name, so others cannot.

For more information: http://www.bbc.co.uk/news/technology-37788052

What next?

If you have any questions about these changes in digital marketing and how you can exploit these opportunities, please call 07733321994 or email.