Marketing Masterclasses

We offer a suite of training sessions covering the main digital marketing disciplines.

The workshops have been designed by Business Think’s Elliot Forte, an Associate Lecturer for the Faculty of Business at a University, who has successfully completed the Professional Development in Academic Practice (PDAP). Combining academic and practical experience creates masterclasses that are engaging and effective.

SEO, AdWords, Social, PPC, MailChimp, WordPress and more
Masterclasses
Image module
Group and One-to-One Sessions

Each of our specialist digital marketing workshops can be delivered on your premises, with content tailored and adapted to target your market and customers.

Duration: 3-4 hours. Learning style is a mixture of demonstration and coaching.

Post-event support is included. For a period of 30 days following the session you have access to technical support to ensure the knowledge transferred on the day is successfully translated into tangible improvements in digital marketing performance.

Private Masterclass (single business): £500+VAT (no limit on attendee numbers)
Group Masterclass (open to all): £99+VAT per person – please email for upcoming dates

Options
SEO Ranking
Search Engine Optimisation

How to improve your Google ranking.
Includes the following learning outcomes:

  1. How to select keywords and optimise
  2. How to reduce Google penalties
  3. Safe and powerful link building
Google AdWords
Pay per click

Set up profitable AdWords campaigns.
Includes the following learning outcomes:

  1. Creating campaigns that convert
  2. How to manage Ad performance
  3. Google audiences and remarket
Facebook Ads
Paid promotion

How to create paid Facebook campaigns.
Includes the following learning outcomes:

  1. Deciding on the best performing ad format
  2. Measuring and improving ad performance
  3. Implementing remarketing and Pixel
MailChimp Master
Advanced email marketing

Opening the full capability of MailChimp.
Includes the following learning outcomes:

  1. Monetizing email marketing (tactics)
  2. Automating targetted follow-up
  3. A/B testing for higher engagement
Analytics and Insights
Increase sales conversion

Using data to gain an advantage in sales.
Includes the following learning outcomes:

  1. Interpreting Google Analytics
  2. Usability and the customer journey
  3. Auditing technical performance
Digital Champion
The online marketeer

Digital marketing in the whole.
Includes the following learning outcomes:

  1. Market segmentation and keywords
  2. SEO, Social, PPC, email and more
  3. Analytics and performance management
WordPress
Master Builder

A bolt and braces overview of WordPress.
Includes the following learning outcomes:

  1. How to build a WordPress website
  2. Plugins and added functionality
  3. Increasing speed and performance
LinkedIn Marketing
eCommerce Builder

Create a LinkedIn marketing campaign.
Includes the following learning outcomes:

  1. Tactics to generate strong business leads
  2. A systematic method to convert to sales
  3. LinkedIn pay per click campaigns

Clients’ testimonials

Testimonial by Paul Foster
I’ve done many half days and days of training, but this was the most useful!
Paul Foster
AGS Ground Solutions Ltd
Testimonial by Ginny Banks
Thank you for yesterday, we all sat in the office after you left looking a bit blown away – as we always do!
Ginny Banks
Virginias Vintage Hire
Testimonial by John Magill
John Magill
Powderkeg Brewery Ltd
A real eye-opener in terms of the affordable potential of digital marketing – so much of interest to cover that I’d rather have had four days than four hours.
Interested in booking a digital marketing masterclass or attending an online marketing event