Essential and Free Marketing Actions in the run-up to Christmas
Partner Up! To extend your reach without spending money on ads, collaborate with five other businesses that sell complementary products. You already know businesses in your network that fit the bill! The idea is simple: form a group and commit to mentioning each other’s products on social media and newsletters once a week in the lead-up to Christmas.
Start the Conversation and Be Accessible .In the run-up to Christmas and New Year, you may notice an increase in visitor numbers without a corresponding rise in sales. This is the time to make yourself more accessible than at any other time of year. Phone, email, post, even smoke signals!
Do not wait to be found - shout more frequently and louder than usual! Due to the increased number of people in a ‘ready-to-buy’ mindset during the festive period, now is the time to promote your product as the right choice over competitors. This is the moment to re-contact your existing audience and break through the social media algorithms that might otherwise limit your content’s visibility. Waiting until January will be too late.
I know you are busy but make the time to update. The number of repeat visitors is also likely to increase during the festive period. Most of these people will start their customer journey on your home page. Think of your website as a shop window on the high street during this time. If someone walks past that window once and does not come in, they are unlikely to do so the next time if nothing caught their attention.
Automate the collection of as much visitor data as possible. This action is important at any time as part of a business's marketing approach, but it becomes even more critical during the Christmas period when we expect a spike in the number of people accessing our website and social media—even if no new marketing campaigns are launched. Collecting data effectively involves three core elements.
For many businesses, the weeks leading up to Christmas represent the peak opportunity to generate revenue, followed by a surge from Boxing Day to New Year, as people spend money received as gifts. Optimising your opportunities during this period not...
