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Is it better to nurture a universal view of a single purpose or many? This made me think of one of the business theories I teach at the University of Plymouth: perceptual mapping, or positioning. This theory is based on the premise that the reality of what you think you do and the strengths you have is actually a fiction in your own mind if your target audience doesn't share that belief.
Navigating a business through challenging economic periods demands a different approach to marketing and sales. Based on years of experience helping businesses through challenging periods, here are practical steps to keep your business steady and ready for better times.
Five new videos have been uploaded to the latest Business Think blog this month, and they’re free to watch. These videos cover the following topics:
- Staying Focused on the Bigger Picture
- Power and Influence: The Stakeholder Matrix
- All These Numbers Mean Nothing: Life Goals and Business
- Come Back When You Have a Business Card: Being Kind in Business
One of the perks of working with a variety of business customers is that we learn as much from them as they do from us. This month, we discovered a great Shopify app that simplifies managing a referral network, known as affiliate marketing. We wanted to share this with both aspiring and current Shopify users.
Unlike regular monthly updates, these emails are automatically sent based on specific actions, like visiting your website. They're personalised and timely, helping you increase sales, and communicate more effectively. This is a proven way to make more money from your mailing list.
Our free guide outlines the best email automation flows you can implement, tailored to various marketing goals.
Businesses should use Hotjar because it provides valuable insights into how users interact with their websites, helping to optimise user experience and increase conversions. By offering features like heatmaps, session recordings, and user surveys, Hotjar enables businesses to identify pain points, track user behaviour, and understand what drives engagement or causes friction. This data-driven approach allows businesses to make informed decisions, enhance website performance, and ultimately improve customer satisfaction, leading to better outcomes and growth.
My approach has always been to tread softly when entering online advertising. I test different parameters using small budgets with clearly defined ceilings on what the software can spend, and if there isn’t a return on investment, I stop and find a different marketing channel. I recently became aware of a brilliant social ad campaign being used by an innovative business person I had worked with previously. She had been generating a return on investment of multiple times the ad spend from day one of launching the campaigns.
I recently completely a ZenCart conversion, moving a website onto the Shopify platform. In truth, the business concerned was nervous about switching having used ZenCart for almost 10 years. His view was very much it was better the devil you...
What if you had to select an album of songs to help someone starting a business? What tracks would you choose from history and why? That was the challenge put to us recently.
One hundred customers were surveyed to get their view on our digital marketing packages and training workshops. All of the comments are listed.
“Finally, and this is the hardest of all… being Net-Centric requires the entire company to get behind the website to deliver an optimal customer experience in the online world. No web team, no matter how good, can create a website...
As anyone who knows us will testify, Business Think has strong views on enterprise and entrepreneurship, writing and publishing the books to investigate why the business survival rate has been in decline for a generation. In July, Director Elliot Forte found himself...
There is no doubt that the risk of legal action for failure to meet GDPR requirements is real and the penalty of 4% turnover is alarming. However, a degree of perspective on the new regulations should be maintained.
