Marketing Support from £95 per Week
I’ve never published a price list.
Every project is different, with different complexities, skill challenges, competition to be overcome, and potential rewards for the customer. It is very difficult to have a one-size-fits-all approach to pricing in that scenario.
Instead, I spend a lot of time understanding the customer prior to a proposal, the objectives they have, and how much time and commitment they have to working alongside me to achieve those aims. Once we have a shared understanding and an agreed brief, I prepare a proposal with pricing that everyone can understand.
Why Does the Level of Support Vary?
This is the case whether it is a customer requiring a simple website build, a new marketing system, or monthly ongoing support where I effectively become their marketing lead.
Consultancy is a knowledge-based discipline where results are dictated by the time available to be invested, and the level of intelligence you possess around different ideas, tactics, and experience. Sometimes that combination is simple and short. Other times it is more lengthy and complex.
For example, a simple, activity-based task such as assuming responsibility for posting on social media for a customer is effectively a button-pressing exercise. OK, you have to know where the right buttons are, but it does not require a great deal of time and expertise.
Contrast that with becoming the creator of that content strategy, making the visuals, writing the text, having the ideas each month, and optimising those posts to ensure maximum visibility and reach. That is a far more knowledge-based exercise that requires insight and experience.
Of course, the measurable activity at the end is the same. A post was added to a social media account. But the preparation ahead of that event, and the management afterwards to ensure the best performance, is very different.
What Can You Expect
I never start with a simple price list. Instead, I explain to the customer exactly what is possible, and what the cost will be. Sometimes, the customer wants to remove elements to reduce the price. Other times, they add more support, as they have more budget and can see what is possible for the money. Either way, we always come to an agreement that both parties are happy with, because of that transparency.
So I thought I would put it out there. I have customers who pay me £95 a week to give them ongoing marketing support and input. But I also have other customers who pay me more, because they want more, and they can see the work requires much more.
And that is the promise: expert marketing support from just £95 a week.
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