Having built e-commerce websites for clients using most platforms—including Joomla and even hand‑coded HTML going back 20 years—I always find myself telling people that Shopify is the best platform for generating online sales. That’s based on experience and observation rather than science, so I asked ChatGPT to provide some evidence to support the claim. Here’s what the robots think!

Shopify was purpose-built for selling, while:

• Wix and Squarespace are website builders with e-commerce features added on.
• WordPress (WooCommerce) is a blogging/CMS platform extended into e-commerce.

Result: Shopify stores have better:

• Checkout experiences
• Product catalog organization
• Mobile responsiveness
• Backend analytics and inventory tools

Shopify has a lightning-fast, conversion-optimized checkout.

• Fewer steps = fewer abandoned carts.
• Shopify Payments = streamlined checkout + better integration with major payment providers.
• Shopify also supports Shop Pay, which boosts conversion rates for returning customers.

Studies show Shop Pay can increase conversion rates by up to 1.72x compared to guest checkout.

Shopify natively integrates with:

• Facebook/Instagram Shops
• TikTok, YouTube Shopping
• Google Shopping
• Amazon and eBay
• POS systems for retail

This means merchants can sell everywhere from one dashboard—without clunky third-party plugins like you'd need on WordPress or Wix.

• Multi-location inventory support
• Real-time shipping rates
• Automatic tax calculation
• Seamless integrations with fulfillment partners (e.g., ShipStation, Amazon FBA, etc.)

Wix and Squarespace don’t offer this depth. WooCommerce can, but you’ll need plugins and dev work.

Shopify’s App Store is robust and curated:

• Upsells, abandoned cart recovery, email/SMS marketing, subscriptions, customer reviews, loyalty programs, and more.
• Many apps are plug-and-play, while WordPress plugins can be messy or break your site.

Shopify themes are:

• Mobile-optimized by default
• Lightning fast
• Conversion-focused

Mobile accounts for over 60% of e-commerce traffic, so this matters.

• Shopify is fully hosted and PCI compliant.
• It handles updates, SSL, performance optimization, and security for you.
• On WordPress, you manage all of that manually (or pay someone to do it).

Shopify has:

• Powerful built-in analytics
• AI-generated insights (Shopify Magic)
• Performance reports that help merchants optimize for sales

There you go then, that's what the robots 'think' (!) — observation and experience, now backed up with data. I’ll keep on telling people that Shopify is the best for online sales.

If you would like a no-obligation discussion about how to upgrade to Shopify, please do get in touch.

You will receive a frank and honest opinion on your market opportunity and expert help.

Email info@businessthink.co.uk to arrange a review.