Would you attend a Game Change Day?
Between 2014 and 2016, I designed and delivered a series of events called Game Change after Business Think was selected by the University of Plymouth to deliver a contribution to the EU Open Innovation Project. Looking back, I realise just how ambitious those events were. We asked business owners to completely step away from their businesses for three consecutive days. That wasn't easy by any means, yet more than 80 chose to do exactly that.
To make time to challenge their own assumptions.
To make time to ask the questions that didn't normally get asked.
To make time to explore and test new opportunities.
And leave with greater confidence about the decisions that mattered most.
Did Game Change make a difference?
I recently found some of the video testimonials filmed after the original events, which prompted me to look back through the independent evaluation carried out at the time.
I'd completely forgotten one statistic.
Every single delegate that returned a survey said they could see, or foresee, an increase in the value of their business as a result of attending.
That was a major relief at the time because Game Change was entirely original and untested material.
We didn't know exactly what would happen when you put a group of business owners together for three days and gave them the opportunity to step away from everything else.
What we discovered was just how valuable that time could be.
What Did The Attendees Say At The Time?
So I'm thinking about bringing Game Change back
My business has naturally evolved over the years towards websites, ecommerce and digital marketing, and I have absolutely no intention of changing that. I still love doing that work. But I've come to appreciate that some of the most rewarding work I've ever done wasn't delivering projects. It was helping business owners think differently about their decisions. That's why I'm considering running Game Change again.
But not for three days. And not with 30 delegates at each event. I'm thinking about something smaller, more focused.
What would a Game Change Day look like?
Perhaps six to eight business owners spending one day together in Bude.
Each person would bring a genuine business challenge, opportunity or important decision they wanted to work through.
We'd have enough time to explore each one properly, drawing on my experience and the experience and perspectives of the other business owners in the room.
The objective would be simple. You leave at the end of the day with greater clarity and confidence about what you're going to do next. This wouldn't be a traditional business workshop where you spend the day listening to presentations. And it wouldn't be networking for the sake of networking.
It would be a working day centred around the actual businesses and the decisions of the people in the room.
Why Bude?
I'd hold it here in Bude. If you're going to spend a day working on your business rather than in it, I think it helps to leave the day-to-day interruptions behind. One of the reasons I'd choose Bude is because it naturally encourages that.
A conversation over lunch, followed by a walk on the beach, can sometimes create the space to see things differently before returning to the discussion.
And then we'd get back to work.
Would you attend?
That's really what I'm trying to find out.
A Game Change Day would require more effort than joining another webinar or attending a two-hour networking event. You'd have to give up a full day. You might have to travel. And you'd need to arrive prepared to talk openly about a real challenge, opportunity or decision within your business.
But that's also the point.
The original Game Change worked because people committed the time to it.
More than 80 business owners did that, and every delegate who returned the independent evaluation said they could see, or foresee, an increase in the value of their business as a result.
I'm interested to see whether there's an appetite to do it again.
If there is, I'll put together the first Game Change Day in Bude for a small group of six to eight business owners.
If you'd genuinely be interested in attending, please get in touch and let me know. There's no commitment at this stage. I'm simply putting together a list of interested businesses before deciding whether to launch the first date.
And, while I'm asking, if anyone knows the perfect venue in Bude for six to eight business owners, good food, plenty of conversation and preferably within walking distance of the beach, I'd like to hear about that too.
This article was written by Elliot Forte, founder and Director of Business Think, a business strategist, digital marketing specialist, and educator with over 25 years’ experience supporting thousands of organisations to grow and adapt in an evolving marketplace. The views expressed are solely those of the author and are based on his professional experience working with businesses across a wide range of sectors.
If you would like to work with Elliot, explore collaboration opportunities, or discuss how he can support your business growth, please get in touch.