Testimonial from Amanda Creations (USA)
"Since getting to know Elliot over a few years I’ve come to really trust him. I know he will do what’s best for my company and guide me in the right direction. I also know he will do a good job, do it in a timely fashion, and for a fair price. Elliot is one of the few people I’ve worked with that I can say all of those things about. Switching to Shopify has been great. It’s so much easier to use than WooCommerce. Every bit of e-commerce has been improved by making the switch.
Email marketing is better, social media and Google ads are going better, sales are on the rise and many places I sell to are able to be integrated seamlessly with Shopify, which is not the case with WooCommerce and WordPress."
"I would recommend making the switch to Shopify with Business Think. Elliot is extremely trustworthy. He is knowledgeable and he makes certain that every detail is accounted for so there are no big surprises. I felt confident that the website switchover was going to go smoothly before we did it and it was perfect when we did finally launch it. People can be confident that Business Think will make sure everything is thought through and their new website will be well worth it!"
Amanda at Amanda Creations (USA)
Project Summary
WordPress to Shopify
The project involved migrating a sizeable WordPress and WooCommerce website to the Shopify platform, along with implementing a new design. The original website was difficult to update, prone to errors, and expensive to maintain. Amanda felt she needed greater control over the online marketing of the business.
The main challenge in this project was the scale of the data to be migrated, as well as the technical issues caused by the original WordPress build.
The project required the migration of over 50,000 images, more than 8,000 products, and nearly 1,000 blog posts — all of which had to be converted into Shopify-compatible formats. During this process, strategic edits were made to protect and enhance marketing performance, both in terms of search engine rankings and other key aspects.
The new store was integrated with email marketing, advertising, and business administration platforms to ensure a smooth launch with no unexpected issues. As a creative, Amanda placed strong emphasis on design and user experience (UX), so particular attention was given to ensuring her products were presented clearly and effectively to her customers.
Beyond the sales and marketing improvements, the added autonomy and control that Shopify offers proved a real advantage for Amanda. Her business had not always had positive experiences with digital and website consultants in the past. I was fully aware that she commissioned this project based on trust — especially since she is based in the United States and all work was carried out remotely via Zoom from the UK (with 5 to 10% of Business Think's annual turnover coming from international clients).
Regular online meetings were held to report on progress, and when issues inevitably arose during the build (as they do in any project), clear and timely communication ensured Amanda remained informed throughout. She now has complete control over her online presence — including her brand, store, and marketing processes — allowing her to connect with customers on her terms, without delays, costs, or frustrations.
It was a pleasure to deliver this Shopify and marketing project for Amanda Creation.