Corrinne Eira Evans Jewellery
Moving From SquareSpace to Shopify
"Working with Business Think was a relaxed and straightforward experience. I was able to ask questions, and they made everything easy to understand. Elliot was confident and took the lead on the project, resulting in a fabulous website that not only looks great but is also easy for users to navigate. Their expertise in background SEO and other complex elements was invaluable. The work has made my website look more professional, improved the customer experience significantly, and I've already seen an increase in traffic and enquiries within just a few weeks. I would definitely recommend Business Think to anyone looking to create a new website – it was very good value for the service provided." - Corrinne at Corrinne Eira Evans Jewellery
The Challenge
Corrinne came to Business Think as she felt restricted by her existing website on the Squarespace platform. While her products were beautifully crafted, the site lacked the flexibility she needed to make easy updates and grow her business. She approached Business Think for a full website rebuild and platform migration that would give her greater control and better represent her brand.
The project began with the migration of her existing shop from Squarespace to Shopify. The first step was to gather all the relevant data (product listings, brochure pages, and site functionality) to convert it into a format that the Shopify platform could interpret.
Once the migration was complete, we carried out thorough testing and conducted a full content review with Corrinne. This ensured that every customer message, image, and price was fit for purpose, up to date, and aligned with her brand in a way she could be proud of.
With the structure in place, we turned our attention to designing the overall look and feel of the website, along with a complete redesign of the user experience. This was guided by the needs and expectations of her target audience, resulting in a site that was easy to navigate, visually compelling, and optimised for customer engagement.
The rebuild delivered a tailored experience that communicated the most valuable aspects of her offering while reflecting the unique values and strengths of both her brand and personal outlook.
The final phase of the project focused on search engine optimisation. Each product was carefully assessed, both visually and within the code, to ensure there were no SEO penalties and to establish a keyword strategy that would effectively match her products. As a result of this strategic approach, her website continues to rank on page one of Google search results for her primary target phrase, ‘chainmail jewellery’, appearing among the top listings.
The outcome was a fully customised Shopify site that gave Corrinne the control and flexibility she needed, while also delivering a professional, user-friendly experience for her customers. Within just a few weeks of launch, she saw an increase in traffic and enquiries, alongside stronger engagement with her brand online.