
Testimonial from Cottonsafe Natural Mattress
"Over the years we have been working with Business Think, we most value Elliot’s honest and considered advice which we know we can trust. He says it ‘as it is’ in a way we can understand and work with. As a fairly demanding customer, with many different priorities and six websites, Elliot is always responsive, project focused and meets the deadlines.

As a small business we do not have the skills and expertise to effectively manage the websites and marketing strategy alone. Together we have built numerous Shopify websites, always confident in being guided by his professional expertise. He ensures our e-marketing is focused at achieving the best results with a fairly limited budget so we can relax and get on with customer service and selling products.
Elliot makes technical jargon easy to understand. He is friendly and approachable with a good sense of humour (and some fantastic shirts!). Cost effective and highly knowledgeable, Elliot is a pleasure to work with and we see him as one of our team."

Project Summary
WordPress to Shopify
I first met the business to review their existing website. They had been experiencing ongoing technical issues with their WordPress sites, which were resulting in regular downtime. Unpicking someone else’s website build can be particularly challenging — a single line of code among thousands can be the root of the problem. It can feel like looking for a needle in a haystack. Professional testing software was used to identify and eliminate the errors.
A key turning point for the business was the recommended move away from WordPress entirely, migrating their existing portfolio to Shopify. This decision required a great deal of trust, as their current e-commerce solution was already generating sales. However, in my view, this was the change needed to help the business achieve its goals.
Our ongoing monthly marketing work now includes SEO, ads management, and social media support.