Testimonial from Green&Blue
"Having worked with Elliot on a previous funded digital marketing project, we appreciated his no-nonsense, straight-to-the-point approach. He has a real talent for taking something that initially feels complicated and making it clear and straightforward.
As a design company, we know we can be a 'difficult' client — every point size and line width is carefully considered. During the migration of our old website to the Shopify platform, Elliot handled this with patience, good humour, and professionalism. He helped deliver a site we're truly proud of — and one we continue to receive regular compliments on.
We would wholeheartedly recommend Elliot as a friendly, motivated, and supportive person to work with. He brings passion to every project and is always up to date with the latest in digital marketing.
Since launching the new Shopify site, we’ve seen a huge increase in both traffic and sales. In fact, according to Shopify, our site ranks in the top 2% of stores launched in the same week."
Project Summary
WordPress to Shopify
I first met the Green&Blue team through a referral from a business support agency. From the outset, it was clear that this was a company driven by a deep commitment to the environment and a passion for making a positive impact on wildlife. Their vision is simple yet powerful: every new home should provide a habitat not just for people, but for wildlife too. This belief is at the heart of everything they do.
Founders Kate and Gavin also brought a strong background in design, and the visual quality of their existing websites reflected that — they were of an exceptionally high standard. The goal of the project was to not only match but exceed that design standard, while also creating a robust e-commerce solution that would improve both their Google ranking and online sales.
The business was already successfully selling online, so the initial meetings with Kate and Faye, their sales and marketing manager, focused on identifying the added value Shopify could offer over WordPress. The key difference was the comparative simplicity and usability of the Shopify dashboard. With Shopify, everything could be managed and edited without relying on a designer, giving the Green&Blue team the ability to quickly implement promotions, respond more effectively to customers, and take greater control of their marketing.
From my perspective, those early discussions also explored how to meet Green&Blue’s high design expectations within the Shopify platform. It quickly became clear that custom coding would be needed to bring their vision to life. Additionally, the business technically had two websites — one of which was a well-established blog. The scale of content and the complexity of the existing SEO setup made this a significant migration project.
What stood out most throughout the process was the team’s passion for their purpose. Green&Blue is a certified B Corporation — part of a growing movement of businesses that pursue purpose as well as profit. That passion gave the project a clear direction: the team knew exactly what they wanted to achieve and had a strong vision for how the website should support it.
Meeting those expectations online is never straightforward, especially when working within the constraints of an existing platform. But that’s exactly what I enjoyed most about the project — the need to innovate, adapt, and push beyond comfort zones to deliver something that matched the team’s ambition, without compromise. It also meant picking up a few new skills along the way.
The result was a successful migration from WordPress to Shopify, a bold new visual design, a measurable improvement in Google rankings, and — most importantly — a website that the Green&Blue team can manage independently. Being even a small part of their mission to make a positive impact on wildlife was a personal bonus I’m proud of.