Testimonial from Sarah Eddy Art
"I really value working with Business Think. Not only because of their professionalism, but because Elliot is also incredibly affable and great to work with. This was invaluable for me, and makes working together, a very positive thing. In fact, I would say it has been essential to the wonderful results I have.
After explaining about my old website, the solution to build a better one has given me excellent results and is the best decision I made. It’s lifted my business to the next level and is still building my business in the right direction.
I had been trying to get my products into Eden and the Lost Gardens of Heligan for three years. Since working with Elliot, I have been asked to supply products to both and I am sure this is because of the new website."
"Elliot explains everything so incredibly well, that I now have knowledge of how to edit my own website and this includes understanding the SEO and why it works. I can now write my listings with knowledge of how Google will rank it and increase the chance that people will find me online. I have already recommended Business Think to a lot of my business friends.
I have heard so many stories from my friends of their bad experiences with digital website companies, that I feel so lucky to have had the chance to meet Elliot and Business Think Digital. Elliot can solve lots of problems quickly. If I ever get stuck, he will happily go over the problem until I understand how to do it. He is always on hand to also get it done for me, if I need him to."
Project Summary
WordPress to Shopify
Sarah had an existing WordPress website with e-commerce functionality, but she felt it wasn’t performing well and found it difficult to update and manage sales effectively. The site also had a dark colour scheme, and the images of her artwork were displayed quite small — which limited their impact.
One of our core principles is to empower clients to take full control of their own marketing, without needing to rely heavily on designers, marketers, or third parties to communicate with their audience. With that in mind, we recommended migrating the site to the Shopify platform — a technology purpose-built for e-commerce and renowned for its ease of use.
While the new site was being built, a series of Zoom sessions were held with Sarah to demonstrate how to use the platform and ensure her work was presented exactly as she envisioned. A cleaner, more modern design was created, making use of white space and larger imagery to showcase her stunning paintings.
When working with artists, I believe that less is more in terms of design — the artwork should always be the focal point. The new layout allowed her paintings to speak for themselves, creating a gallery-like feel that better reflected the quality of her work.
In the final stages, we put the marketing infrastructure in place to ensure Sarah could manage her own promotion independently. This included a walkthrough of Search Engine Optimisation, Google Ads training, and setting up email capture to help grow a newsletter audience and build her following.
I thoroughly enjoyed working with Sarah on this project. Her passion for Cornwall and her painting is infectious — it makes you want to help her share her work with as many people as possible. She’s also incredibly enterprising and open to new ideas, which made the collaboration both enjoyable and rewarding.