Testimonial from SCL Water
"SCL Water is an SME specialising in the sale and installation of industrial, hygienic, dosing & water pumping systems. A large number of those sales are to our customers in Africa who purchase our Solar powered solutions. We have been working with Elliot for a number of years, starting shortly after he established Business Think and following one of many UK Trade and Investment reorganisations.
Elliot has been instrumental in helping us build our various web sites including a migration from an old web shop to Shopify."
"As a small company, keeping up with legislation and the changes required from Google would have overwhelmed us. So, having Elliot there as both a sounding board and a specialist in both on and offline marketing principles has been invaluable. Indeed, it is worth noting that in addition to general principles he is also very good at implementing detailed changes.
One of the projects he helped to bring to life is a testimonial on our Solar Pumps Africa website, which is an installation of a solar water pumping system in Ghana. The customer found us through our web site, the installation was successful and both Elliot and we are delighted. Long may our relationship continue."
Project Summary
Zen Cart to Shopify
I first met SCL Water through an introduction from UK Trade & Investment, where we discussed their existing Google Ads campaign and export opportunities. SCL Water became the first customer of the relaunched Business Think, and since then, we’ve held over one hundred marketing sessions — and counting.
Those early meetings were centred around strategy, particularly in navigating a highly competitive international marketplace. When it comes to reaching global audiences, digital marketing offers cost-effective tactics that were previously out of reach for most businesses before the rise of the Internet.
To support their expansion into export markets, we focused on search engine optimisation and Google ranking projects aimed specifically at reaching customers in Africa, with a strong emphasis on mobile search, which dominates internet usage in that region.
Over the years, a number of specialist websites were created for SCL Water using WordPress, while their e-commerce operations continued to run on the ZenCart platform. These sites were designed to highlight the strengths of the organisation — from deep technical expertise and high levels of customer service to their proven track record in successful international exports. By expanding their online presence, we significantly increased opportunities for keyword ranking on Google, allowing the business to capture a wider audience across multiple search terms.
Last year, the decision was made to migrate the e-commerce side of the business from ZenCart to Shopify. This was a complex process due to several factors: the outdated nature of the existing software, the size and structure of SCL Water’s product catalogue, the importance of preserving (and improving) existing Google search rankings, and the need to implement a pricing model tailored to the specific requirements of their industry. The rebuild also presented a valuable opportunity to review and update all website content, ensuring it aligned with the company’s growth and evolving brand.
Having worked with SCL Water for over a decade, I’ve come to know Debby and Steve well — along with their dogs! They make the perfect team: one driven by sales growth and tactical insight, the other focused on long-term strategy and big-picture thinking. What they’ve achieved in export is genuinely impressive. From their base in North Devon, they have successfully exported products to over 50 countries, establishing themselves as the UK’s leading experts in solar pump technology. This year, their work was recognised nationally, with the UK Government naming SCL Water an Export Champion — a well-deserved honour.