Testimonial from Victoria Sewart Jewellery
"We valued most the friendly yet professional work ethic, especially always getting back to us with answers to what may have been mundane questions.
We’ve gained a contemporary e-commerce website, that not only looks fantastic but functions as expected, simple and user friendly, giving us complete control in updating it and running it, taking away hidden, high costs associated with many other E-commerce sites.
I would recommend Elliot because he is so easy and patient to work with and are extreme value for money. Building your own Shopify site is possible, but to get the site we have gained would have taken the best part of a year. I would always recommend a professional to build it for you if you have a big e-commerce website."
Project Summary
WordPress to Shopify
This project involved migrating a successful e-commerce website from the WordPress WooCommerce platform to Shopify. Vicky’s initial concerns centred around the scale of the migration, with over 600 products and hundreds of blog posts needing to be transferred.
A few months earlier, we had completed a similar migration for a client in the USA — moving over 7,000 products from WordPress to Shopify. After demonstrating the approach and tools used in that project, Vicky felt confident to proceed.
One of the key risks in this type of migration is ensuring that existing marketing efforts are protected and enhanced. This includes maintaining established search engine rankings, preserving connections to email marketing platforms, and ensuring that all advertising and tracking codes are transferred correctly. Careful planning and technical precision were essential to ensure the transition not only went smoothly, but also provided a stronger foundation for growth.
It was critical that Google recognised the new website as an evolution of the existing one, rather than a brand-new entity. This was essential to ensure the site’s search engine ranking power was preserved and not lost due to a lack of SEO knowledge. Careful steps were taken throughout the migration to ensure this was achieved successfully.
One of the main limitations Vicky experienced with WooCommerce was the platform’s complexity and the user interface, which made day-to-day management more difficult for her team. Compared to WordPress, Shopify is significantly more user-friendly — both in terms of design and e-commerce functionality. The new Shopify solution allows the team to make rapid changes to the site’s layout, content, and products, improving their ability to communicate with customers quickly and effectively. It has also given the business far greater control over their website and marketing — without the need for ongoing designer fees or delays.
A comprehensive training guide and session were provided, and within just a few hours of launch, the team had taken full control of the site’s content and editing. Weekly Zoom sessions were key to the project’s success — allowing for regular progress updates and the development of new marketing ideas in real time.