Predicting a more competitive 2024? Need to create new ideas for marketing?
Looking to expand and grow our business in the next calendar year?
This eight week course will help you map out a marketing plan of action for the business. You will understand exactly what you need to focus on to target the right customers, at the right time, in the right place.
The Eight Weeks:
- Situational analysis to identify existing and new opportunities for growth.
- Segmentation to identify and prioritise the most profitable customers groups.
- Positioning your brand to beat rivals to the sales.
- Deciding the most effective marketing strategy.
- Applying the marketing mix to strengthen the offer and increase conversion.
- Examining touchpoints and the best methods to engage the target audience.
- Budget setting and setting our metrics to measure progress.
- Translating the market plan into practical actions and milestones.
At the end of the process you will have a written marketing plan of action for 2024, highlighting the changes you need to make to fulfil your business and personal goals.
PLEASE NOTE: this workshop is eight weeks in duration. Estimated time to invest each week is one hour to 90 minutes.
Each module includes a 30 minutes video introducing the learning material and tasks to be completed. You will be added to a private discussion group. You will also be able to attend one online group coaching session with Elliot Forte, to ask questions and discuss progress (this element is optional).
Participants will receive a free PDF of the book Life Led Business, containing the chapter Core Marketing, which this process is based upon, and/or an Audible audio copy, if preferred.
If you have any questions, please contact firstname.lastname@example.org