Thoughts on Business

In October, I was fortunate enough to be invited by my brother to Dublin, and one of the activities we did together was the Guinness Storehouse brewery tour. As well as being a masterclass in having a good time (!), the tour was also a masterclass in marketing, and in the history of marketing. This article shares the highlights from that trip down marketing memory lane and the stories behind those iconic advertising campaigns that people of a certain age (mine!) know so well.