Jewellery Repairs Online

"Business Think has completely transformed my website from an old fashioned and inaccessible one into a state of the art and modern one with google analytics. During the lockdown he advised me to put more money into Google Ads which doubled my income and has had a lasting effect with returning customers since.

It’s important for me to know that someone is available quickly to solve any issues, which he has resolved quickly on numerous occasions. The fact that Elliot doesn’t live around the corner has never been an issue. He played a big role in me getting a grant to enhance my business and I am returning to him again now for support and advice.

He is able to work on his own initiative and has superseded my expectations on all levels. I can therefore highly recommend him."

John Melling at Jewellery Repairs Online

Jewellery marketing

Our work with Jewellery Repairs Online

I first met John to discuss his Google Ads campaign. John had set up his own pay per click campaign and wanted to see if there were opportunities to increase traffic to the website and save money on budget spend. Google makes it very simple to set up basic pay per click campaigns yourself. However, basic set ups get basic results, and there are advanced options which can enhance the sales strength of your advertisement, targets customers more effectively and reduce the cost per click. These recommendations were implemented to attract more customers for less budget spend.

John contacted me again last year after working with the Cornwall Growth Hub. His website was quite basic in content but very complex in terms of the technical build, using Joomla technology. As a result, the site was difficult to update and did not sell the strengths of Jewellery Repairs Online. A website audit was completed which highlighted opportunities for improvement and digital marketing strategy was implemented.

A short time after that work was complete, John decided the Joomla built website was no longer fit for purpose and contracted Business Think to build a replacement using WordPress. This project focused on achieving a strong Google ranking for the main target keyword phrase “jewellery repairs” and creating stronger sales content, with more photos and calls to action. The result was a first page ranking and a visual modern design to sell the strengths of the service.

When the website was ready for launch, John also asked Business Think to host the new website and migrate his email accounts onto our server. This move increased download speeds and, of course, made us responsible for its upkeep going forward.

At the beginning of the Covid lockdown, John emailed to ask what the best approach would be regarding his existing Google Ads campaign in these economic conditions. The recommendation was to double his budget rather than reducing his advertising spend. That decision proved to be the correct one as a spike in stay-at-home internet searches resulted.

I enjoy working with John as he is so responsive. When we come up with a new marketing idea, all the information I require arrives in my Inbox straight away, which makes my work so much easier.

Thank you Jewellery Repairs Online for asking Business Think to complete these projects.

Marketing jewellery
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