Matchbox Film Co.

What I value the most about working with Business Think is that Elliot brings a wealth of experience to the table and knows search strategies that work. He knows which Google traps not to fall into, which means you are not paying unnecessarily for poor value clicks to your website, and he will work with you to ensure you’re getting more bang for your buck.

Elliot listened attentively to our requirements and redesigned a couple of our websites using WordPress, in such a way that our video work is now front and centre of everything we do online. We also worked on a case-study-first approach to better target the sorts of clients we are trying to attract. We now not only have great-looking websites (that we get great comments about), but we have also had a new domain already rank competitively on page one for several key search terms we are targeting with search engine optimisation (SEO).

I would highly recommend working with Business Think. Elliot is always very responsive, provides a wealth of knowledge and genuinely wants you to succeed.

Sam Gillespie at Matchbox Film Co - and

Creating two WordPress websites and a search engine strategy (SEO)
This project focused on three key aspects of marketing performance: visibility, acquisition, and conversion. With the original website being built with Squarespace, the first action was to build a new site using WordPress, which is a much more versatile platform with marketing advantages. This enabled Sam to have more control over the display of video content and the user experience. Changing the website over to WordPress also strengthened the Google ranking. Improving the user experience was a priority, by creating a testimonial-led approach to marketing. This type of content is critical to win new work in the competitive business services market. Guidance was provided on how to present this case study material in a way to better promote both ranking and conversions.

A keyword strategy was researched and agreed upon for search engine ranking. Edits were made to the website to increase the chance of positive ranking on these keyword phrases, which had been confirmed as high search volume in the United Kingdom. During this project, knowledge was transferred to the customer about search engine optimisation (SEO) techniques, enabling Sam to optimise new content in the future.

Both websites are hosted on the Business Think WordPress server, which increases the delivery speed of website content for users. As with all hosting customers, Sam can ask quick questions whenever he needs to about marketing, at no extra charge. It is Business Think's responsibility to keep the websites online and Sam has peace of mind that his business websites are being looked after and there is always someone to call if there is a problem.

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