Supernatural Fuel
I've found that Business Think brings a very logical and systematic approach to producing a marketing strategy, which, being an engineer, I really appreciate. Elliot works to put repeatable systems in place that allow the client to continue using the approach after the support ends, delivering sustainable results. I like his ability to problem-solve from first principles, breaking down more complex issues into simple steps using logic. He has broad experience from years of working with all manner of businesses and can apply lessons learned from other sectors and markets, which supports innovation.
The work has already provided a marked increase in website traffic, brought a different perspective and marketing expertise to my small business, and put in place a systematic approach to digital marketing that we didn't have and which will help grow the customer base in the long term.
Business Think is very reliable, committed, and easy to work with, and always deliver to target dates, which is a bit of a rare trait nowadays! Elliot offers very knowledgeable advice, and his services are very reasonably priced. I'd strongly recommend to any small business needing support with their website, marketing, or strategy.
David O'Brien at Supernatural Fuel - supernaturalfuel.com
Systematic Marketing / Migration from WooCommerce to Shopify
This marketing support engagement lasted six months. At the outset, we discussed the overall marketing strategy and business plan to ensure the proposed marketing ideas and actions were fit for purpose.
One outcome of these discussions was the need to migrate the existing e-commerce store from WooCommerce to Shopify. The new website was constructed over two months, upgrading the technical aspects and user experience (UX), while ensuring any risks to search engine ranking were minimal. The migration included a 'pick and mix' feature for product selection, which is not standard on the Shopify platform. This functionality was successfully added, enabling customers to pick their own combination of energy pouches.
The marketing approach implemented was systematic in structure, focusing on creating a logical communication process that would require minimal investment of time and ongoing budget from Supernatural Fuel. To achieve this goal, we focused on a combination of digital processes (including very targeted Google and social ads) and more traditional approaches such as creating regular press releases for the media, and outbound approaches to affiliates and referrers across the United Kingdom. These strategies were implemented and tested over the initial six-month engagement, creating a repeatable and simple process for David to manage himself in the future.
Additionally, we utilised marketing analytics to make more informed decisions. By analysing data from various campaigns, we were able to identify what worked and what didn't, allowing us to refine our strategies continuously. This data-driven approach ensured that resources were allocated efficiently, maximising return on investment. Furthermore, research was conducted to identify and understand potential prospects. This research was crucial in tailoring our messaging and ensuring we targeted the right audience, ultimately driving better results.
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If you would like to discuss moving from WordPress (WooCommerce) to Shopify or implementing a marketing system, please email info@businessthinkdigital.co.uk to arrange a no-obligation call/Zoom.
